HIGH POINT, N.C. — A new company in High Point is hoping to color the world with its art prints that encourage folks to eat smarter, think positively and exercise.
Paradigm Nutrition Inc., formed in late 2011, offers “nutritional facts in a nonthreatening, easy-to-understand way,” said Bill McKenzie, who owns the company with his business partner, Ted Johnson. “It just delivers an easy message to people.”
“Eat More Colors” is the simple message on a Paradigm Nutrition print that highlights all types of fruit from apples to watermelons. Another print, “Food for Thought,” lists several foods that affect thinking, including fish and leafy green vegetables.
“We know the horrible statistics out there,” McKenzie said. “Almost two-thirds of the adult population is seriously overweight, and we have childhood obesity in virtual epidemic proportions.”